Most business websites are wasting time, traffic, and money.
And the worst part? Your current web developer might not even realise it.
Here's the 7 money murdering reasons why you aren't getting ravenous customers. (Guides listed at the bottom)
The first section of your site ("above the fold") is the most valuable space on your entire site. If it doesn’t hook them fast, they’re gone.
The mistake businesses make: Generic headline + a vague image = bounce. (customer has left the chat)
The fix: Use a bold, clear and attention grabbing headline with ONE outcome-based benefit. Think: "Increase Your Sales Online Without Lifting a Finger." Then you can pair it with a clear button.
Websites without direction fail. Have you ever been on a website and had no idea what to do next?
The mistake: No clear call-to-action. Or worse — 5 different CTA's. More buttons = Decision Paralysis.
The fix: Every page should push ONE goal: Book a call. Claim a free guide. Start a quote. And that button? It should be everywhere. Header, fold, footer.
Visitors are more sceptical than ever. If you can't prove you are real, then no sale. We humans look towards others for their opinion. Think amazon reviews.
The mistake: No proof. No trust indicators. No photos. No testimonials. No Reviews.
The fix: Add review screenshots, Google stars, client logos, "as seen in" logos, or even just a headshot with a name. Proof beats polish.
Your site isn’t a brochure. It’s a sales machine.
It's possible that you have fallen into the 'Build it and they will come' mindset. I promise you, people don't just 'come'.
The mistake: No fresh content. No movement. No reason to stay. Google doesn't know you exist.
The fix: Try using Google Search Console, add reviews. Add blog posts. Create value. Share customer stories. Include an FAQ with real, valuable answers. Show signs of life. Google and visitors both reward it.
Traffic is useless without flow. Your website likely isn't guiding your visitors towards a sale or an enquiry.
The mistake: Visitors come in... and leave. Like walking in and then out of a shop. No nurture. No next step. No sale.
The fix: Build a simple funnel: Offer Value> Nurture them> Give them an offer or call they cannot refuse. Capture emails and keep showing up.
Beautiful sites that don’t rank are silent failures. At that point, your website is just a business card. And most people throw business cards in the bin.
The mistake: No keywords. No topic targeting. No structure. No sitemap. Just vibes.
The fix: Add real content with keywords your audience searches & show that you fix their problems. Use proper title tags, H1s, alt tags, meta descriptions. Submit your sitemap to Google. It’s not hard — it’s just ignored.
Check your site on mobile right now. Really! This is absolutely essential. If your website isn't regularly optimised for mobile, then you will lose 80 out of every 100 customers instantly.
The mistake: Incorrect sizing, text overlaps, slow load times, awkward buttons, slow site speeds or design turn off.
The fix: Focus on speed and simplicity. Big buttons. Short paragraphs. Test on real phones — not just a desktop preview.
But hey, don't worry...
Listen, we get it. This could be hard work. Especially if you have no experience in this field.
We build websites for business customers every day, and we have compiled a simple and easy to follow strategy guides that will guarantee an increase in conversions, sales and enquiries.
If you have a broken website, or if even one of these is missing, then you are putting yourself at risk while letting your competition stampede over the top of you.
But instead of guessing and researching or waiting for the right time...
We’ll give you everything you need to change your business today.
Here's the 6 FREE actionable guides we created that will show you:
We promise, theres no fluff. Just proven strategies.
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